Competitive Advantage: Creating and Sustaining Superior Performance by Michael E. PorterThe essential complement to the pathbreaking book Competitive Strategy, Michael E. Porters Competitive Advantage explores the underpinnings of competitive advantage in the individual firm.
Competitive Advantage introduces a whole new way of understanding what a firm does. Porters groundbreaking concept of the value chain disaggregates a company into activities, or the discrete functions or processes that represent the elemental building blocks of competitive advantage.
Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a companys relative cost position. Porters value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. Competitive Advantage also provides for the first time the tools to strategically segment an industry and rigorously assess the competitive logic of diversification.
That the phrases competitive advantage and sustainable competitive advantage have become commonplace is testimony to the power of Porters ideas. Competitive Advantage has guided countless companies, business school students, and scholars in understanding the roots of competition. Porters work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.
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Michael E. Porter , M. The essential complement to the pathbreaking book "Competitive Strategy, " Michael E. Porter's "Competitive Advantage" explores the underpinnings of competitive advantage in the individual firm. With over 30 printings in English and translated into thirteen languages, this second volume in Porter's landmark trilogy describes how a firm actually gains an advantage over its rivals. Porter's groundbreaking concept of the value chain disaggregates a company into "activities, " or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, "Competitive Advantage" takes strategy from broad vision to an internally consistent configuration of activities.
Porter, M. Please log in to set a read status. Setting a reading intention helps you organise your reading. You can filter on reading intentions from the list , as well as view them within your profile. Setting up reading intentions help you organise your course reading. It makes it easy to scan through your lists and keep track of progress. Here's an example of what they look like:.
These strategies are cost leadership, differentiation, and market niche leadership. Cost Leadership companies. Maintaining competitive advantage is crucial to many businesses or organizations' success in order to survive in the market. Competitive advantage is characterized by superior performance which could be an attribute to outperform the competitors whether current or potential; or gaining. However, there are conflicts among companies as to how stakeholders think they.
Book Keywords: Competitive Advantage ; Performance Consistency ;.
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Introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. Read more Please choose whether or not you want other users to be able to see on your profile that this library is a favorite of yours. Finding libraries that hold this item The Washington Post A brilliant structural analysis of what competitive advantage might mean Newsday A sharp, aggressive and cogently reasoned book about competition that your smarter rivals will try to get to first.